Why Your Insurance Agency Should Have a Website
In this digital age, it’s getting harder and harder to rely solely upon traditional advertising tactics to attract new customers, such as direct mail and print ads. Most consumers use the internet for a least a portion of their buying process, especially for doing research. In fact, Google published a research study in April 2011 called The Zero Moment of Truth Macro Study, stating that “88% of consumers research before they buy.” The insurance world is no different—customers want to be able to shop and compare agencies and policies online before making their decision.
So if at least 88% of consumers would be hesitant to do business with a company without prior online research, your insurance agency is probably losing a lot of new customers if you don’t have a website. If they can’t find you during their online research, they either won’t know you exist or they are liable to view you as less legitimate or trustworthy than your competitors. Especially if you are located in a highly-competitive market, your internet presence becomes all the more crucial to your success, or even survival.
Perhaps your reasoning for not having a website involves cost, time, or knowledge requirements. You might be worried that it doesn’t fit into your budget, or you don’t have the time or experience to manage it. The good news is that it doesn’t have to be expensive to have a simple business website developed and maintained—there are plenty of budget-friendly options out there. Additionally, there are so many experts in the field of website development that you can rely on to manage the site for you, allowing you to focus on your field of expertise.
I guarantee that investing some time and money into a website for your insurance agency will pay off enormous dividends in terms of growth for your business. It will be worth every minute and dollar you spend on it. If you have any questions or need suggestions on where to get started, we’d be happy to help you, so feel free to contact us directly.